After attracting pre-seed investments, the most intensive stage of work on the project begins, the development and testing of MVP. Shortening the development cycle and obtaining seed investment directly affects the investment attractiveness of our studio, as it means a shorter return on investment and a higher level of vitality, respectively.
At this stage, the industrial design of the product, electronics, software is developed, product engineering is carried out and the geometry is adapted to small batch production technologies.
As a result of the development, a number of functional samples close to the final product are produced, we predict the production cost of serial production with an accuracy of +-20%. Intellectual property rights are registered, media content is also created: videos, photos.
We publish a website, work with the media, some of the funds are invested in testing the market and collecting predictors - we get data on the sales funnel, the cost of leads and channel capacities. A more detailed marketing strategy and market entry plan is being developed, and a product distribution system is determined.
This stage, depending on the project, takes from 2 to 4 months.
Based on the data obtained, financial modeling of the project is carried out, and if the results of key metrics are within the threshold values, the entire set of documentation is drawn up in accordance with internal standards and transferred to the investment manager to raise the next round of investment. If the key metrics go beyond the threshold values, we freeze the project and no longer spend time on it until changes in the external environment (reducing the cost of components, changing the culture of consumption, etc.) affect the key metrics. We recalculate key metrics for frozen projects three times a year.