Specialist of Economics, RSHU
8 years in PUMA Russia, in the role of Marketing Director of the "Russia, CIS, Ukraine" region, she was responsible for the brand's marketing strategy, its implementation, budgeting, team and project management, interaction with other departments, headquarters and strategic partners. She has managed teams of over 30 people, including PR, media and digital agencies.
As part of the PUMA team, she provided 20% annual business growth, monthly PR value of more than 150k€. Since 2017, she has brought the brand to the top-20 most beloved brands in Russia (OMI research), has successfully implemented more than 100 advertising integrations.